Posts Tagged "social media"


Sometimes it seems like brands just don’t want our engagement. At least, that’s the only conclusion we can make based upon the boneheaded moves they make in the digital sphere that leave us scratching our heads at the obstacles put in the way toward building a successful customer relationship. Here is a list of 7 such moves that I have recently experienced all too frequently. You send me a “You’ve successfully...

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Killing Trolls with Kindness


Posted By on Jan 15, 2013

Every interaction is a chance to tell your brand’s story. Every interaction helps build your brand’s story. So why aren’t you more mindful when you interact with others online? Look, it’s easy to rant in the heat of the moment. It’s easy to focus on your complaints while ignoring the praises. But it only takes a few words of negativity to ruin millions spent in advertising, and that’s not restricted to corporate brand management...

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