Posts Tagged "user experience"


Sometimes it seems like brands just don’t want our engagement. At least, that’s the only conclusion we can make based upon the boneheaded moves they make in the digital sphere that leave us scratching our heads at the obstacles put in the way toward building a successful customer relationship. Here is a list of 7 such moves that I have recently experienced all too frequently. You send me a “You’ve successfully...

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Dear Brands, Our relationship should be free. I’m not registering at your site in order to leave a comment. There’s this little thing called OpenID, or, better yet, value the feedback of your customers so much that it is free for us to give it. Oh, and that subscription/registration pop-up you utilize on your home page? That stops me in my tracks faster than anything you could ever throw at me. Compounding matters is that most of the...

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